AUSTRALIAN NOT-FOR-PROFIT LEVERAGES BOOMI INTEGRATION SUPPORTING PARTICIPANTS WITH DISABILITY

KUALA LUMPUR, May 10 (Bernama) – Boomi, the intelligent connectivity and automation leader, announced that The Disability Trust (The Trust) has chosen the Boomi Platform to better understand the unique needs of its participants and optimise overall care.

“With Boomi connecting data, people, and devices, management teams gain a clear picture of participants’ needs and operations, allowing them to focus on their support roles with confidence that the information they have at hand is reliable and up to date,” said Boomi Director, Australia and New Zealand, Nathan Gower in a statement.

Meanwhile, The Disability Trust Head of ICT, Ian Treweek said: “A key criteria from our board is putting data into carers’ hands to ensure they provide the best support possible.

“As we move to the cloud, Boomi provided a simple way to get our apps talking to each other so employees will have one clear view of up-to-date and accurate information, giving them the ability to provide personalised support to each participant.”

As part of its migration from bespoke and siloed on-premises technology to the cloud, The Trust deployed the Boomi Platform to eliminate business siloes, integrate business-critical systems, and centralise data from its applications.

The Trust uses Boomi’s integration platform as a service (iPaaS) to connect systems, including a care management system (CMS), Microsoft Active Directory, risk management, finance, human resources and sales, plus a broader range of bespoke and industry-specific tools, as well as introduced Boomi’s Master Data Hub (MDH).

This will help enhance initiatives like The Trust’s digital enablement strategy, whereby people with disability are granted access to activities like simulator driving before taking the wheel of a car, given the ability to attend video calls for personal or professional purposes, and partake in virtual reality (VR) training and gaming.

Boomi was selected following a competitive tender featuring six organisations. After a series of pilots, the company was chosen as it offered the best return on investment, and did not require additional headcount to handle technical complexities and coding.

The Trust is a not-for-profit with 1,800 employees and care staff who provide a range of services to support more than 4,000 people with disability to live the life they choose, including life skills training, independent living and accommodation assistance, social and networking opportunities, sports and recreation, and employment help.

-- BERNAMA

PUBMATIC LAUNCHES ACTIVATE, BRINGING PROGRAMMATIC AUTOMATION TO DIRECT DEALS FOR CTV AND VIDEO

Dentsu, FuboTV, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany are the First to Use Activate

NO-HEADQUARTERS/REDWOOD CITY, Calif., May 9 (Bernama-GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the launch of Activate. This groundbreaking new end-to-end supply path optimization (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale. Initial launch partners include dentsu, FuboTV, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany, among others.

Activate represents a new industry paradigm as it is a single layer of technology that directly connects buyers and sellers of digital media. Activate gives buyers more control over their omnichannel video investments by executing deals across PubMatic’s premium CTV and online video inventory in one platform, enabling a seamless transition of their direct business to programmatic private marketplace (PMP) or programmatic guaranteed (PG). Activate is expected to facilitate the transition of insertion order budgets into the programmatic ecosystem due to the reduction in complexity, time, and cost achieved by the single technology layer approach. As a result, buyers may expect increased ROI and publishers may see increased revenue.

“Buyers and sellers of digital media are seeking a more efficient, transparent, and sustainable supply chain that delivers on programmatic’s full potential,” said PubMatic co-founder and CEO, Rajeev Goel. “Activate extends the successful supply path optimization strategy we pioneered more than four years ago. By seamlessly connecting buyers and content owners via a single layer of technology, we are significantly reducing the hops, discrepancies, data proliferation, opacity, and complexity in the programmatic marketplace. This will result in higher ROI for buyers and increased revenue for publishers, consistent with our mission to fuel the endless potential of internet content creators who rely on advertising as a primary source of revenue.”

Built leveraging technology from PubMatic’s 2022 acquisition of Martin, Activate is fully integrated into PubMatic’s growing software suite, including the PubMatic Sell-Side Platform and Connect.

As consumer behavior shifts towards streaming, publishers and buyers need more efficient ways to transact across CTV and video inventory. By modernizing and customizing the digital advertising supply chain based on customer needs, Activate brings automation to the pool of CTV and video inventory that is still using outdated transaction methods. Non-programmatic insertion orders are expected to account for almost 60% of CTV and 18% of online video transactions in 2023, according to industry estimates. Activate represents a nearly $65 billion expansion of PubMatic’s total addressable market.

Advertiser Comments on Activate:

dentsu - “Dentsu is committed to partnerships that drive innovation, effectiveness, and efficiency in the digital advertising supply chain,” said Brad Stockton, SVP, Video Innovation at dentsu. “Utilizing PubMatic’s Activate allows our advertisers greater control over video and CTV investments and brings more working media into the ecosystem.”

GroupM - “Making sure our clients access media in the most efficient and effective way possible is a core priority for us,” said Axel Jonuschies, GroupM’s Managing Partner for Global Programmatic Investment. “We’ve been partnering with PubMatic on optimizing our supply path for several years and more recently launched GroupM Premium Marketplace with them, providing the most direct and transparent connection to premium CTV and video publishers. With Activate, we are now able to further build on our marketplace, allowing our clients to maximize their working media and minimize technology costs on guaranteed activations.”

Havas - “PubMatic has been a longtime, valuable partner in helping Havas Media deliver transparent and sustainable solutions for advertisers,” said Tom Grant, SVP Group Director, Investment Operations, Havas Media Group North America. “We’re excited to see their continued innovation and effectiveness in streamlining the programmatic supply chain across video and TV buying.”

Mars - “Mars is committed to creating efficiency and sustainability in our advertising supply chain,” said Ron Amram, Global Head of Media at Mars. “PubMatic’s Activate is aligned to our SPO strategy, giving us greater control over how, where, and when our CTV and video budgets are allocated and contribute to the overall growth of our business.”

Omnicom Media Group Germany - “In our effort to master the key challenges of the programmatic market, sustainably reduce complexity for our clients, and provide more transparency, efficiency and brand safety, we are continuously screening the market for innovative, high-quality technology partners,” said Can Zeybekler, Managing Partner at Omnicom Media Group Germany, and Managing Director MPX. “We are excited to collaborate with PubMatic on Activate to further develop our CTV business, achieve better campaign results, and create a more efficient advertising supply chain.”

Publisher Comments on Activate:

FuboTV - "There is an opportunity to enhance the current programmatic supply chain for CTV by optimizing the workflow and revenue models," said Lynette Kaylor, SVP, Advertising Sales at FuboTV. "Activate will help advertisers make the most of their budgets while providing media owners more transparency."

LG - "LG Ad Solutions is excited to be a launch partner for PubMatic’s Activate solution, underscoring our core commitment to drive collaboration with the brands and agencies we serve. By working together, we can ensure that clients have access to high-quality brand-safe CTV inventory and help create a more sustainable, thriving industry for everyone," said Kelly McMahon, SVP and Head of Global Operations at LG Ad Solutions. "We are already seeing advertiser adoption of the Activate platform, proving the value of greater transparency, efficiency and performance in the programmatic ecosystem."

To learn more about Activate visit pubmatic.com/activate.

About PubMatic
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain. 

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Sweegen's Sweet Protein Brazzein Technology Receives FEMA GRAS Status

KUALA LUMPUR, May 5 (Bernama) -- Global sweetness and flavour innovator, Sweegen has announced its highly sought-after sweet protein Ultratia brazzein technology received the Generally Recognized As Safe (GRAS) status from the Flavor and Extract Manufacturers Association (FEMA).

"Our customers and the industry have eagerly anticipated our brazzein FEMA GRAS status, and now we are excited to offer it as the star sweet protein in our Sweetensify Flavors Collection.

“We are pleased to demonstrate our Ultratia brazzein in the newly launched Sweetensify Flavors Collection at the IFT First trade show in Chicago July 17-19, 2023,” said Sweegen Senior Vice President of Sales, Luca Giannone in a statement.

Sweegen is the first to attain FEMA GRAS status and to produce brazzein commercially globally and the designation is important because it allows manufacturers to use Sweegen’s Sweetensify Flavors confidently, including the novel sweet protein brazzein in their product formulations.

Brazzein is a rare sweet protein that originates from the fruit of the West African climbing plant, oubli. To produce brazzein sustainably, Sweegen uses a proprietary precision fermentation process, which creates clean high-purity ingredients.

Sweetensify Flavors for taste modulation improves and modulates a variety of taste attributes, which can help brands push the boundaries of healthier product innovation. 

Brazzein’s exceptional formulation qualities inspired Sweegen to launch Sweentisify Flavors last month. It is the newest flavour tool starring its novel sweet protein Ultratia brazzein, which also features thaumatin II and other unique proteins.

Sweegen recently attained FEMA GRAS status for thaumatin II, a sweet protein complementary to brazzein.

With the addition of brazzein, the company continues to expand its portfolio of safe and effective taste modulating flavours that can help food and beverage manufacturers meet the demand for healthier and delicious products to align with consumers’ holistic approaches to wellness.

-- BERNAMA

LIGHTNING NETWORK INFRASTRUCTURE COMPANY NEUTRONPAY LAUNCHES ENTERPRISE BUSINESS API PRODUCT FOR CUSTOMERS IN ASIA AND NORTH AMERICA

HO CHI MINH CITY, Vietnam, May 3 (Bernama-GLOBE NEWSWIRE) -- Over the last year we've been building our enterprise infrastructure API for businesses, and we're proud to announce it's now ready for the public. We want to thank our early enterprise customers who've been helping us test in North America and Asia over the past several months.

If sending or receiving payments are apart of your business operations, or you simply want to leverage the benefits of Lightning, we can help. If you haven't spoken to our team yet, reach out and we can get you into our next batch of early customers. If you are a tradfi or bitcoin/lightning startup, we can support you as well.

We also support conversions to and from fiat currencies to assist those customers who operate in the fiat world who want to use the Lightning Network. 

http://mrem.bernama.com/viewsm.php?idm=46004

Neutronpay Launches Enterprise Business API Product In Asia, North America

KUALA LUMPUR, May 3 (Bernama) -- Neutronpay announced it has launched enterprise business API product for customers in Asia and North America after testing over the past several months.

“Neutronpay aims to bring countries closer together by faster and more cost-effective global payments. If you are a business who sends global commerce payments to/from suppliers/manufacturers in Vietnam & APAC, especially from North America, we have the solution for you.

“With the Lightning Network, we can provide any business with global settlement within seconds, and with much lower fees than traditional bank wires.

“The new generation of business payments for global trade is here, and it works 24/7 and even on weekends,” said its Founder & Chief Executive Officer, Albert Buu in a statement.

Neutronpay helps companies that have business operations involving sending or receiving payments, or those that simply want to leverage the benefits of Lightning; and supports tradfi or bitcoin/lightning startups.

The company also supports conversions to and from fiat currencies to assist those customers who operate in the fiat world who want to use the Lightning Network.

The Neutronpay team will be attending the Microstrategy: Bitcoin & Lightning for Businesses event in Orlando on May 3-4 and Bitcoin Miami on May 18-20.

-- BERNAMA

Procap Insurance Storms Industry With Avant-garde Business Model

KUALA LUMPUR, May 2 (Bernama) -- ProCap Insurance, a provider of capital insurance which insures the underlying fixed and current capital assets of enterprises and/or individuals, is taking the insurance industry by storm with its innovative business model that is the first of its kind in the industry.

According to a statement, ProCap Insurance Manila office will officially open this month.

Prior to this, ProCap Insurance had signed partnership agreements with partners in various different countries and will set up official agency offices in these respective countries.

All the regional partners strongly agreed that ProCap has a great business model and an experienced management team uniquely positioned to capitalise on the evolving insurance environment.

As the industry transits through consolidation and technological disruptions, ProCap’s avant-garde operating model is well-positioned to provide the most competitive and cost-effective products.

The amalgamation of ProCap, Policyholders and Gaming Operators seamlessly is an industry first with the company having tremendous growth potential to be an industry leader with this revolutionary business model.

They further emphasised that both the insurance and gaming industry have four critical success factors in common namely, Longevity; Sustainability; Law of large numbers; and Recession Proof.

Both industries have been in existence for more than 300 years. They have subsequently adopted and evolved with times and embraced technology to keep them competitive and stay relevant.

In addition, both industries thrive on large numbers or big data. By having large numbers, they are able to better manage risk pooling and risk sharing more efficiently and effectively, ensuring the interests of the policy holders are well covered and protected.

-- BERNAMA

Amii Welcomes Global AI Community To Annual Upper Bound Event, May 23-26

KUALA LUMPUR, May 3 (Bernama) -- Alberta Machine Intelligence Institute (Amii) welcomes artificial intelligence (AI) community worlwide to Edmonton, Alberta, Canada for the Upper Bound event on May 23-26.

In a statement, Amii said the multi-day event, with diverse programming is catered for AI researchers, industry leaders, pop culture enthusiasts and anyone who has ever been curious about AI.

Upper Bound will take over Edmonton with a full event schedule and more than 100 events taking place in the downtown core including keynotes, panels, demos and socials from world-leading AI researchers and innovative business leaders.

This year keynote speakers include trailblazing AI researcher and Amii Chief Scientific Advisor, Richard S. Sutton; Amii Chief Executive Officer, Cam Linke; Executive Director of Sony AI America, Peter Stone; and Amii Fellow & Canada CIFAR AI Chair, Marlos Machado.

“Upper Bound puts a spotlight on Alberta’s AI leadership and legacy and is a celebration of AI that welcomes everybody to learn, network, discuss and join in on the conversation.

“This is an invitation for the world’s AI community to experience the best of what Amii and Canada has to offer in scientific excellence, start-up creation and industry application, so they can leave inspired by the connections they have made, the information learned, and their ambitious ideas realised,” said Linke.

Scheduled events include Academic Symposium, Panels on AI in industry; AI & Culture, high-energy and fun events for all AI enthusiasts; as well as Social and networking opportunities.

Last year more than 2,000 attendees from 38 countries attended the inaugural event. Amii awarded Talent Bursaries to over 500 global recipients to cover travel and accommodation costs with over 69 per cent of recipients self-identified as members of underrepresented groups in Science, Technology, Engineering and Mathematics (STEM).

-- BERNAMA