KUALA LUMPUR, Feb 29 (Bernama) -- LiveRamp has unveiled the next generation of the /LiveRamp Data Collaboration Platform, which brings together solutions for the end-to-end marketing lifecycle onto a single platform.
The unified offering introduces new capabilities such as a simplified user interface, composable technology for cross-cloud interoperability, and a partner marketplace where innovative third-party developers can build applications showcasing their trusted expertise.
Built on a foundation of durable, authenticated technology designed to withstand signal loss, the /LiveRamp Data Collaboration Platform offers functionality to proactively address evolving privacy considerations while accelerating forward-looking data collaboration use cases.
LiveRamp Chief Product Officer, Kimberly Bloomston said its customers have been asking for solutions with greater simplicity and scale to unlock the value of data and drive a competitive advantage.
“The launch of our fully unified platform delivers on this need by setting a new standard for powerful data collaboration built on privacy-enhancing technologies that withstand evolving signal loss and privacy requirements,” she said in a statement.
The launch of the unified /LiveRamp Data Collaboration Platform follows the company’s acquisition of Habu to accelerate data collaboration through enhanced clean room technology.
By bringing all of its capabilities into a single user interface with simplified orchestration, LiveRamp enables customers to more easily connect audiences across partners.
Supporting modern data architectures with a focus on decentralised data reduces cloud complexity, improving cloud usability for all business users while resolving information technology infrastructure constraints.
Customer advantages include greater ease-of-use and streamlined functionality that unlock greater value across all of their data collaboration needs which include increasing simplicity using a single user interface; enhancing the user experience and accelerating speed-to-value; as well as leveraging a new, partner application marketplace.
-- BERNAMA
Thursday, February 29, 2024
LIVERAMP’S DATA COLLABORATION PLATFORM STREAMLINES CONNECTION ACROSS PARTNERS, CLOUD ARCHITECTURES
OAG Aviation Network Champions Acknowledge Excellence In Asia-pacific
KUALA LUMPUR, Feb 28 (Bernama) -- OAG, the world’s data platform for the global travel industry, has announced the winners of its Asia-Pacific (ASPAC) Aviation Network Champions.
According to OAG in a statement, the list recognises the progress airlines and airports in the ASPAC region have made on their journey towards recovery since 2019.
Key categories look at frequency and capacity growth for both long and short haul operators, and the most improved networks and recovered routes.
“With rising aircraft orders placed in the region, increasing disposable incomes, and a hunger for travel, ASPAC is poised to lead the industry in the next decade,” said OAG head of the ASPAC Region, Mayur Patel.
Using the world’s largest network of flight information and market performance, OAG determined the most successful airlines and airports based on connection and capacity growth, and recovery.
Categories include Capacity Growth Airlines; Frequency Growth Airlines; Most Improved Network Airlines; Most Recovered Airports; and Fastest Growing Airports.
VietJet leads the pack across three airline categories, namely Capacity Growth, Frequency Growth (both for short-haul low-cost carriers) and Most Improved Network, while Jakarta Soekarno-Hatta is the Most Recovered airport, and Hong-Kong is the Fastest Growing.
The list also recognises key route performance in the past year, including Icheon - Tokyo Narita as the Most Competitive International City Pair.
-- BERNAMA
Wednesday, February 28, 2024
CURIA APPOINTS STEVE LAVEZOLI AS VICE PRESIDENT, BIOLOGICS
ALBANY, N.Y., Feb 26 (Bernama-GLOBE NEWSWIRE) -- Curia, a leading contract research, development and manufacturing organization, today announced it has appointed Steve Lavezoli as vice president of biologics effective Feb. 26. Lavezoli will lead Curia’s biologics division, overseeing its discovery, development and manufacturing services.
“This is an exciting time for our biologics team, and we are pleased to have Steve on board,” said Curia CEO Philip Macnabb. “Steve’s remarkable breadth of experience leading commercial operations for biologics development and manufacturing makes him a natural fit to lead our biologics efforts. Under his guidance, I have every confidence that we will further our mission of life-changing life science.”
Lavezoli most recently worked for Scorpius Biologics, a startup CDMO focused on microbial and mammalian biologics development and manufacturing as the vice president of commercial operations. Prior to joining Scorpius, he spent four years with Catalent Biologics, focused on drug substance business development in the U.S. for early-stage clinical programs and later focusing on late-stage commercial program integration. He also spent 12 years in the industrial gasses industry with Linde Gas before joining W.L. Gore in the startup biopharmaceutical division to work on a commercial business/market development role for bulk drug substance single-use items. He earned his B.S. in chemical engineering from Pennsylvania State University.
“Curia holds a unique position in the CDMO industry with an impressive end-to-end offering,” said Lavezoli. “It’s an honor to join a team with such deep scientific expertise and values-driven purpose to drive a positive impact on patients’ lives.”
Lavezoli most recently worked for Scorpius Biologics, a startup CDMO focused on microbial and mammalian biologics development and manufacturing as the vice president of commercial operations. Prior to joining Scorpius, he spent four years with Catalent Biologics, focused on drug substance business development in the U.S. for early-stage clinical programs and later focusing on late-stage commercial program integration. He also spent 12 years in the industrial gasses industry with Linde Gas before joining W.L. Gore in the startup biopharmaceutical division to work on a commercial business/market development role for bulk drug substance single-use items. He earned his B.S. in chemical engineering from Pennsylvania State University.
“Curia holds a unique position in the CDMO industry with an impressive end-to-end offering,” said Lavezoli. “It’s an honor to join a team with such deep scientific expertise and values-driven purpose to drive a positive impact on patients’ lives.”
Learn more about Curia’s biologics offerings here: https://curiaglobal.com/biologics/
Tuesday, February 20, 2024
NORTHS COLLECTIVE PERSONALIZES OVER 61,000 MEMBERS' EXPERIENCES, EXPEDITES EXPANSION WITH BOOMI
Norths Collective Personalizes 61,000 Members’ Experiences, Expedites Expansion With Boomi (Graphic: Business Wire)
NSW-based dynamic hospitality and fitness group uses Boomi to connect digital environment and set foundation for business analytics
SYDNEY, Feb 20 (Bernama-BUSINESS WIRE) -- Boomi™, the intelligent integration and automation leader, today announced that profit-for-purpose Norths Collective is using the Boomi platform to power personalized member experiences, bolster day-to-day operations, and accelerate expansion through industry amalgamation.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240219299165/en/
Norths Collective is a member-owned collective of eight hospitality venues and two fitness centers located on Sydney’s North Shore and in northern New South Wales. As a profit-for-purpose business, Norths Collective’s profits are channelled back to its members and the community, enabled by digital services. Norths Collective implemented Boomi’s integration platform as a service (iPaaS) to help drive its digital transformation strategy by allowing it to connect its siloed systems, centralize operational and member data, and ultimately improve business decision-making.
“This year will be the ‘year of enhancing integrations’ for Norths to build a business analytics practice that will enhance customer experience across our 61,000 strong member base. It will help us improve how we run our venues, ensure engagement is personalized to members’ needs, and make interacting with any of our venues and fitness centres as simple as possible,” said Robert Lopez, General Manager of Customer Experience Brand & Innovation at Norths Collective. “Achieving all this starts and ends with our integrations. Boomi is the oxygen that runs through our digital transformation, allowing us to tap all information sources to maintain a 360-degree view of customers, get smarter with data, and drive better business decisions.”
Boomi enables Norths Collective to integrate Salesforce with applications used for its hospitality venues and restaurants, fitness centers, ticketing and events bookings, point of sale, and crucially, membership program and a new mobile app. Most recently, Norths Collective integrated Tableau as part of its business analytics strategy, and plans to incorporate human resources (HR) and rostering, finance and accounting, supplier systems, enterprise risk management (ERM), telephony, and social media in the near future.
Before Boomi, Norths Collective manually managed numerous point-to-point integrations, although many systems operated completely independently. This roadblocked the company’s ability to understand members’ behaviours, and therefore slowed the delivery of new services.
Norths Collective’s Boomi-connected environment has generated various advantages. Every email sent to its members is now personalized, which has resulted in a 10 percent click-through jump. With complete data visibility, Norths Collective is able to develop and share an Ethical Personalization Policy with the community, detailing how the organization is using data ethically. In future plans, Norths Collective venues will see their floor managers able to visualize staffing with live transactions to ensure resources are used as efficiently as possible. Boomi will also support Norths Collective’s effort to integrate Apple Pay and Google Pay to further enhance and streamline member sign-up through a quick and easy payment experience.
Boomi also plays a key role in Norths Collective’s expansion by expediting how quickly new facilities can be onboarded following amalgamation activity. As it stands, Norths Collective has further amalgamations planned in coming years, where newly acquired members will be able to rapidly gain access to the same benefits enjoyed by those of the broader membership.
“Our ability to scale has improved astronomically. It previously took 10 weeks to onboard a new venue into our digital landscape,” said Lopez. “We have that down to three weeks – that’s a 70 percent reduction in time to market. Boomi allows formerly siloed systems to talk to Salesforce in real time, so data no longer lives in isolation, and through this real-time integration, new members have access to our app within one minute of joining.”
Nathan Gower, Director of Australia and New Zealand at Boomi, said, “Customer experience makes or breaks businesses. The quality of every interaction, whether in person, through an app, or online, determines the likelihood of consumers coming back. Norths Collective is setting a standard for what customer experience should look like. With Boomi connecting all digital touchpoints, the collective truly understands what its members want and has optimized its workforce to ensure members’ every visit is positive.”
Additional Resources
“This year will be the ‘year of enhancing integrations’ for Norths to build a business analytics practice that will enhance customer experience across our 61,000 strong member base. It will help us improve how we run our venues, ensure engagement is personalized to members’ needs, and make interacting with any of our venues and fitness centres as simple as possible,” said Robert Lopez, General Manager of Customer Experience Brand & Innovation at Norths Collective. “Achieving all this starts and ends with our integrations. Boomi is the oxygen that runs through our digital transformation, allowing us to tap all information sources to maintain a 360-degree view of customers, get smarter with data, and drive better business decisions.”
Boomi enables Norths Collective to integrate Salesforce with applications used for its hospitality venues and restaurants, fitness centers, ticketing and events bookings, point of sale, and crucially, membership program and a new mobile app. Most recently, Norths Collective integrated Tableau as part of its business analytics strategy, and plans to incorporate human resources (HR) and rostering, finance and accounting, supplier systems, enterprise risk management (ERM), telephony, and social media in the near future.
Before Boomi, Norths Collective manually managed numerous point-to-point integrations, although many systems operated completely independently. This roadblocked the company’s ability to understand members’ behaviours, and therefore slowed the delivery of new services.
Norths Collective’s Boomi-connected environment has generated various advantages. Every email sent to its members is now personalized, which has resulted in a 10 percent click-through jump. With complete data visibility, Norths Collective is able to develop and share an Ethical Personalization Policy with the community, detailing how the organization is using data ethically. In future plans, Norths Collective venues will see their floor managers able to visualize staffing with live transactions to ensure resources are used as efficiently as possible. Boomi will also support Norths Collective’s effort to integrate Apple Pay and Google Pay to further enhance and streamline member sign-up through a quick and easy payment experience.
Boomi also plays a key role in Norths Collective’s expansion by expediting how quickly new facilities can be onboarded following amalgamation activity. As it stands, Norths Collective has further amalgamations planned in coming years, where newly acquired members will be able to rapidly gain access to the same benefits enjoyed by those of the broader membership.
“Our ability to scale has improved astronomically. It previously took 10 weeks to onboard a new venue into our digital landscape,” said Lopez. “We have that down to three weeks – that’s a 70 percent reduction in time to market. Boomi allows formerly siloed systems to talk to Salesforce in real time, so data no longer lives in isolation, and through this real-time integration, new members have access to our app within one minute of joining.”
Nathan Gower, Director of Australia and New Zealand at Boomi, said, “Customer experience makes or breaks businesses. The quality of every interaction, whether in person, through an app, or online, determines the likelihood of consumers coming back. Norths Collective is setting a standard for what customer experience should look like. With Boomi connecting all digital touchpoints, the collective truly understands what its members want and has optimized its workforce to ensure members’ every visit is positive.”
Additional Resources
- Hear from our global customers
- Browse solutions on Boomi Discover
- Explore the Boomiverse Community
- Follow Boomi on X (Twitter), LinkedIn, Facebook, and YouTube
About Boomi
Boomi powers the future of business with intelligent integration and automation. As a category-leading, global software as a service (SaaS) company, Boomi celebrates more than 20,000 global customers and a worldwide network of 800 partners. Organizations turn to Boomi’s award-winning platform to connect their applications, data, and people to accelerate digital transformation. For more information, visit boomi.com.
© 2024 Boomi, LP. Boomi, the ‘B’ logo, and Boomiverse are trademarks of Boomi, LP or its subsidiaries or affiliates. All rights reserved. Other names or marks may be the trademarks of their respective owners.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20240219299165/en/
Contact
Media:
Jasmine Ee
Head of Influencer Relations, APJ
jasmine.ee@boomi.com
Source : Boomi, LP
Boomi powers the future of business with intelligent integration and automation. As a category-leading, global software as a service (SaaS) company, Boomi celebrates more than 20,000 global customers and a worldwide network of 800 partners. Organizations turn to Boomi’s award-winning platform to connect their applications, data, and people to accelerate digital transformation. For more information, visit boomi.com.
© 2024 Boomi, LP. Boomi, the ‘B’ logo, and Boomiverse are trademarks of Boomi, LP or its subsidiaries or affiliates. All rights reserved. Other names or marks may be the trademarks of their respective owners.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20240219299165/en/
Contact
Media:
Jasmine Ee
Head of Influencer Relations, APJ
jasmine.ee@boomi.com
Source : Boomi, LP
Saturday, February 17, 2024
OPENGEAR ENHANCES REMOTE ACCESS WITH SMART MANAGEMENT FABRIC (SMF) AND DYNAMIC ROUTING-BASED IP ACCESS
Provider of Smart Out of Band management adds Smart Management Fabric to its Lighthouse Automation Edition (AE) software solution.
EDISON, N.J., Feb 16 (Bernama-BUSINESS WIRE) -- Opengear, a Digi International Inc. company (NASDAQ, DGII, www.digi.com) and provider of secure and Smart Out of Band management solutions, today launched Smart Management Fabric, extending the value and functionality of Opengear’s Network Resilience platform with dynamic routing-based IP access.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20240215435727/en/
EDISON, N.J., Feb 16 (Bernama-BUSINESS WIRE) -- Opengear, a Digi International Inc. company (NASDAQ, DGII, www.digi.com) and provider of secure and Smart Out of Band management solutions, today launched Smart Management Fabric, extending the value and functionality of Opengear’s Network Resilience platform with dynamic routing-based IP access.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20240215435727/en/
Lighthouse Automation Edition (AE) and Opengear's appliance software have been upgraded to include dynamic routing, allowing for a complete management network overlay. These updates enable users or machines, through automation or configuration tools, to connect to the resources they need to access or manage. They support a range of commonly used technologies such as the secure shell (SSH), hypertext transfer protocol (HTTP), graphic user interface (GUI), service processors (SPs), baseboard management controller (BMC), remote desktop protocol (RDP), network automation tools, and server management software for virtualized environments.
The new SMF is the outcome of countless hours of interaction and engagement with customers, alliances and collaborators. These exchanges have enabled Opengear to gain insight into how the latest market dynamics and technological advancements impact IT network and infrastructure management. These insights will drive the company's strategic direction for the next several years, starting with Smart Management Fabric.
SMF forms a unified management framework and makes Opengear’s network resilience platform valuable for the whole IT organization, from network engineers and system admins to support staff who need access to IP-based resources. These teams can now quickly provision and access their server-management tools as well as manage any IP-based physical or virtual resources. Additionally, network engineers can use their favorite automation tools to provision, monitor, and manage their IP endpoints at scale.
“At Opengear, we are committed to providing world-class solutions for secure and resilient access to connect, configure, or restore connected IT resources,” said Opengear President Gary Marks. “Opengear has once again redefined out of band management with SMF and routed IP-access. SMF allows customers to leverage the Opengear solution to deliver the best possible day 0/1 experience, becoming the basis to deploy, manage, and remediate connected network resources from anywhere.”
For more information, please reach out to Opengear’s sales team for a live demo and visit: https://opengear.com/products/lighthouse/.
About Opengear
Opengear, a Digi International company, delivers secure, resilient access and automation to support critical IT infrastructure on the First Day, Worst Day and Every Day. Through presence and proximity, Opengear solutions enable provisioning, orchestration, and remote management of network devices through innovative software and appliances. Opengear solutions are trusted by global organizations across financial, digital communications, retail, and manufacturing sectors. The company is headquartered in New Jersey, with an R&D center in Brisbane, Australia. For more information, visit www.opengear.com/.
About Digi International
Digi International (NASDAQ: DGII) is a leading global provider of business and mission-critical Internet of Things (IoT) connectivity products and solutions. We help our customers create next-generation connected products and solutions to deploy, monitor, and manage critical communications infrastructures and compliance standards in demanding environments with high levels of security, relentless reliability, and bulletproof performance. Founded in 1985, the company has helped customers connect more than 100 million things – and counting. For more information, visit www.digi.com, or call 877-912-3444 (U.S.) or 952-912-3444 (International).
http://mrem.bernama.com/viewsm.php?idm=48063
Friday, February 16, 2024
ANAQUA LAUNCHES ANAQUAGOV PROVIDING ENHANCED SECURITY AND CONTROLS FOR MANAGING HIGHLY SENSITIVE IP DATA
New, secure U.S. environment launches with NIST SP 800-171 assessment in anticipation of future CMMC certification
BOSTON, Feb 16 (Bernama-GLOBE NEWSWIRE) -- Anaqua, the leading provider of innovation and intellectual property (IP) management technology, today announced the launch of AnaquaGov™, providing U.S. defense contractors and all other clients handling U.S. CUI (Controlled Unclassified Information) with a specialized environment to manage their highly sensitive IP data.
In making the announcement, Anaqua confirmed that the AnaquaGov enclave fully meets NIST SP 800-171 compliance requirements—the strict standards set by the U.S. National Institute of Standards and Technology for safeguarding sensitive information on federal contractors' IT systems and networks. This follows a review and validation of AnaquaGov by Schellman & Company, LLC, a leading CMMC third-party assessment organization (C3PAO). For this offering, Anaqua operates the AQX® IP Management System in the AnaquaGov enclave.
The development marks a significant step forward in Anaqua’s objective for AnaquaGov to obtain Cybersecurity Maturity Model Certification (CMMC)—the new standard designed to improve the cybersecurity readiness of businesses that work with the U.S. Department of Defense (DoD)—once the standard is finalized, and certifications are generally available.
Anaqua CEO Bob Romeo said: “At Anaqua, we pride ourselves on the security of our IP platform and the integrity of our data management, and we are delighted to have that further validated by Schellman. AnaquaGov represents another layer of security for our clients managing the most sensitive U.S. data and complements our ISO 27001, ISO 9001 and SOC 2 Type 2 certifications and global security programs. Through AnaquaGov, we now support client entities in managing their IP portfolios to the levels of security required by DoD. We are looking forward to CMMC certifications being available in the near future and we are ready.”
Anaqua CIO Erik Bailey further explained: “Many companies today that manage Controlled Unclassified Information—frequently under export control regulations—simply do not have access to a secure platform to perform their duties in a compliant manner. Through AQX hosted within the AnaquaGov enclave, we provide a comprehensive solution to entities that have, or suspect they have, CUI. These clients can carry out their responsibilities, securely, in an environment that has been independently assessed against stringent NIST controls and that is aligned with upcoming CMMC requirements.”
About Anaqua
Anaqua, Inc. is a premier provider of integrated intellectual property (IP) management technology solutions and services for corporations and law firms. Its IP management software solutions, AQX® and PATTSY WAVE®, both offer best practice workflows with big data analytics and tech-enabled services to create an intelligent environment designed to inform IP strategy, enable IP decision-making, and streamline IP operations, tailored to each segment’s need. Today, nearly half of the top 100 U.S. patent filers and global brands, as well as a growing number of law firms worldwide use Anaqua’s solutions. Over one million IP executives, attorneys, paralegals, administrators, and innovators use the platform for their IP management needs. The company’s global operations are headquartered in Boston, with offices across the U.S., Europe, Asia, and Australia. For additional information, please visit anaqua.com, or on Anaqua's LinkedIn.
Company Contact:
Amanda Glagolev
Director, Communications
Anaqua
617-375-5808
aglagolev@anaqua.com
SOURCE : Anaqua Inc
BOSTON, Feb 16 (Bernama-GLOBE NEWSWIRE) -- Anaqua, the leading provider of innovation and intellectual property (IP) management technology, today announced the launch of AnaquaGov™, providing U.S. defense contractors and all other clients handling U.S. CUI (Controlled Unclassified Information) with a specialized environment to manage their highly sensitive IP data.
In making the announcement, Anaqua confirmed that the AnaquaGov enclave fully meets NIST SP 800-171 compliance requirements—the strict standards set by the U.S. National Institute of Standards and Technology for safeguarding sensitive information on federal contractors' IT systems and networks. This follows a review and validation of AnaquaGov by Schellman & Company, LLC, a leading CMMC third-party assessment organization (C3PAO). For this offering, Anaqua operates the AQX® IP Management System in the AnaquaGov enclave.
The development marks a significant step forward in Anaqua’s objective for AnaquaGov to obtain Cybersecurity Maturity Model Certification (CMMC)—the new standard designed to improve the cybersecurity readiness of businesses that work with the U.S. Department of Defense (DoD)—once the standard is finalized, and certifications are generally available.
Anaqua CEO Bob Romeo said: “At Anaqua, we pride ourselves on the security of our IP platform and the integrity of our data management, and we are delighted to have that further validated by Schellman. AnaquaGov represents another layer of security for our clients managing the most sensitive U.S. data and complements our ISO 27001, ISO 9001 and SOC 2 Type 2 certifications and global security programs. Through AnaquaGov, we now support client entities in managing their IP portfolios to the levels of security required by DoD. We are looking forward to CMMC certifications being available in the near future and we are ready.”
Anaqua CIO Erik Bailey further explained: “Many companies today that manage Controlled Unclassified Information—frequently under export control regulations—simply do not have access to a secure platform to perform their duties in a compliant manner. Through AQX hosted within the AnaquaGov enclave, we provide a comprehensive solution to entities that have, or suspect they have, CUI. These clients can carry out their responsibilities, securely, in an environment that has been independently assessed against stringent NIST controls and that is aligned with upcoming CMMC requirements.”
About Anaqua
Anaqua, Inc. is a premier provider of integrated intellectual property (IP) management technology solutions and services for corporations and law firms. Its IP management software solutions, AQX® and PATTSY WAVE®, both offer best practice workflows with big data analytics and tech-enabled services to create an intelligent environment designed to inform IP strategy, enable IP decision-making, and streamline IP operations, tailored to each segment’s need. Today, nearly half of the top 100 U.S. patent filers and global brands, as well as a growing number of law firms worldwide use Anaqua’s solutions. Over one million IP executives, attorneys, paralegals, administrators, and innovators use the platform for their IP management needs. The company’s global operations are headquartered in Boston, with offices across the U.S., Europe, Asia, and Australia. For additional information, please visit anaqua.com, or on Anaqua's LinkedIn.
Company Contact:
Amanda Glagolev
Director, Communications
Anaqua
617-375-5808
aglagolev@anaqua.com
SOURCE : Anaqua Inc
Wednesday, February 7, 2024
ENTROPIK SURVEY: 76 PCT MARKETERS VIEW INSIGHTS AI RISING POPULARITY AS HUGE OPPORTUNITY
KUALA LUMPUR, Feb 6 (Bernama) -- Entropik, a Human Insights artificial intelligence (AI) company, has launched its first edition of the Annual Industry Report on Insights AI, highlighting the growing popularity of Insights AI, with 76 per cent participants viewing it as an opportunity to reshape the market research industry through hyper-personalisation.
Insights AI, a set of AI technologies including Emotion AI, Behaviour AI, and Generative AI, helps marketers understand the subconscious human emotions that can shape consumer decisions, apart from analysing data.
According to Entropik in a statement, the integration of Insights AI helps brands by offering unparalleled depth and precision in understanding consumer motivations, preferences as well as experiences.
“Our 1st Annual Industry Report is not just a compilation of data; it is a strategic guide for businesses navigating the complexities of user research and consumer research in the age of AI,” said Entropik Co-founder & Chief Executive Officer, Ranjan Kumar.
The survey revealed that nearly 58 per cent of respondents are familiar with the term "Insights AI" in research, and notably, 20 per cent of participants expressed a belief that traditional research methods have become ineffective in contemporary times.
This inaugural edition delves deep into Insights AI in relation to user research and consumer research across various industries and offers an understanding of its evolution, applications, and future trends.
One of the findings underscores that Insights AI has significantly reduced the time for receiving insights, achieving a six-fold improvement compared to traditional methods.
The report further emphasises the broad impact of Insights AI across industries, particularly in the e-commerce; banking, financial services and insurance (BFSI); and over-the-top (OTT) sectors.
Summarising the report's significance, Entropik emphasises that Insights AI research has the power to influence and change consumer behaviour, improve brand loyalty, and facilitate the repositioning of products and services by creating contextual cues.
-- BERNAMA
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