SINGAPORE, March 10
(Bernama-BUSINESS WIRE) -- South-East Asian viewers are
far more likely to love a brand or buy a product after watching a video ad
online than viewers in the US and Europe.
That’s according to data from Unruly Pulse™ - a new dashboard launched in beta today by video ad tech company Unruly. Data from the new platform - which provides unique insight into the emotional and brand trends of video advertising - found that 58% of ASEAN consumers reported having a more favourable view of a brand after watching an ad, compared with 41% in the US, 28% in the UK and 26% in Germany.
No comments:
Post a Comment