PITNEY BOWES SURVEY FINDS MAJORITY OF GLOBAL CONSUMERS SHOP CROSS-BORDER

66 Percent of Consumers Now Shop Cross-Border with New Consumer Insights Creating Unprecedented Global Opportunity for Retailers and Marketplaces

 

STAMFORD, Conn, Oct 12 (Bernama-BUSINESS WIRE) -- Pitney Bowes (NYSE:PBI), a global technology leader providing innovative products and solutions powering anywhere-to-everywhere commerce, today announced the results of the third annual Pitney Bowes Global Online Shopping Survey, which finds that cross-border ecommerce has become prevalent among consumers around the world. It’s no surprise that consumers frequently make domestic online purchases (94%), however more than two-thirds (66%) of consumers that have ever made a domestic online purchase have also made an online purchase from another country in the past year. Singapore (89%), Australia (86%) and Hong Kong (85%) have the highest number of cross-border shoppers, while countries like Japan (34%) and the U.S. (45%) are still growing in cross-border confidence.

The World Shops

The survey findings suggest that online shopping has become a way of life for many shoppers. Nearly one-third of these consumers now say they make domestic online purchases on a daily or weekly basis, with over two-thirds in China reporting this regularity. As domestic online shopping becomes more frequent, it can create familiarity and comfort to reach across borders. Not surprisingly, cross-border shopping occurs less frequently than domestic shopping with the majority of consumers (58%) shopping monthly or annually. Top countries for monthly/annual cross-border shopping include Australia (78%), Singapore (77%), Canada (72%), Mexico (71%) and Hong Kong (70%). 

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