The program has been created to increase supply chain transparency and address demand-side ad fraud woes
REDWOOD CITY, Calif., Nov 8 (Bernama-BUSINESS WIRE) -- PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced its fraud-free program with a money-back guarantee for demand-side partners: If fraud is detected on PubMatic’s platform, its demand partners won’t have to pay for it.
Ad fraud scams - where bad actors try to fool advertisers into paying for fraudulent impressions - are the industry’s new Achilles’ heel. To combat this, PubMatic has a dedicated global inventory quality (IQ) team and operational processes to battle ad fraud, as it happens, and to prevent it in the future.
PubMatic is a vocal supporter of increased transparency in the programmatic landscape. This initiative is to inform clients, partners, and the industry at large of PubMatic’s ongoing efforts to clean up the online advertising ecosystem.
http://mrem.bernama.com/viewsm.php?idm=30493
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