KUALA LUMPUR, June 26 (Bernama) -- OpenX -- a leading independent advertising technology provider -- announced the opening of a Singapore office to expand its Asia Pacific presence to Southeast Asia and further expansion into Australia's market.
Mobile and in app engagement dominate in Southeast Asia and will further accelerate the company's growth in markets such as Singapore, Indonesia, Thailand, the Philippines, Malaysia and Vietnam where mobile will comprise the majority of all digital ad spend by 2021.
Co-founder of OpenX, Jason Fairchild said the company look forward to support the leading content creators and app developers throughout the region to grow their businesses with the highest quality and innovative advertising technology solutions.
Singapore's office which will serve as a regional hub for the company as its business continues to experience strong international growth with expansion to Southeast Asia will supplement its presence in other Asian markets especially Japan, a statement said.
OpenX continues investment in APAC with expansion into Australia's market as it experienced recent momentum in Japan with 52 per cent year-over-year growth in revenue, hiring of a new senior business leader and the doubling of publisher partnerships in the region.
OpenX powers highly relevant advertising at global scale by delivering quality and value to brands, publishers and consumers across every type of connected screen and ad format. More information at www.openx.com.
-- BERNAMA
No comments:
Post a Comment