What's brewing? Starbucks opens fifth global Roastery in Japan

KUALA LUMPUR, Feb 27 (Bernama) -- Come Thursday, something is set to stir the heart of the Nakameguro neighbourhood of Tokyo, Japan.

The Starbucks Coffee Company will open its fifth global Roastery, Starbucks Reserve® Roastery Tokyo, a four-storey tribute to premium coffee quality, innovation and human connection.

The premier roaster and retailer of specialty coffee in the world will open its doors to the public on Feb 28, at 7am (Japan Standard Time).

The Roastery pays tribute to the important role that Starbucks Japan has played in shaping the foundation of the company’s international growth.

There are over 100 unique coffee and tea beverages and merchandise, as well as a menu of artisanal Princi Italian fare for the first time in the Land of the Rising Sun.

The newest Roastery also features Japanese culture of connection and craftsmanship through the first AMU Inspiration Lounge – from the Japanese ‘amu’ which means ‘knit together’ – to host community gathering events and is planned to become Starbucks first Specialty Coffee Association certified training location in Japan.

“As the first international market outside of North America, Starbucks Japan has contributed 23 years of innovation for the company globally,” said Starbucks Coffee Company Chief Executive Officer (CEO), Kevin Johnson.

“The opening of the Tokyo Roastery will further amplify what Starbucks Japan has done across all stores in the market for more than two decades - innovating and delivering the finest quality coffee one person, one cup and one neighbourhood at a time,” he said.

Meanwhile, Starbucks Japan CEO, Takafumi Minaguchi said the Roastery would serve as catalyst for a new wave of growth centred on customer experience and passion for coffee and service.

With more than 37,000 partners across Japan’s 47 prefectures and 250 at the Roastery itself, Starbucks Japan will amplify coffee craft and innovation by freshly roasting small-batch coffees.

This amplification will begin with Tokyo Roast coffee, a Starbucks Japan-exclusive coffee, available throughout the market on opening day.

-- BERNAMA