KUALA LUMPUR, Jan 17 -- Gain Theory, a WPP global marketing effectiveness consultancy has been named a Strong Performer in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020.
The report recognises Gain Theory’s work measuring marketing’s impact on both short and long-term business objectives and helping clients develop plans to optimise multiple objectives simultaneously.
Gain Theory received the highest score possible for 10 criteria including: Unified Measurement Methodology; Training and Change Management Services; Marketing Strategy Consulting; Engagement Structures; Marketing Dashboards and Reports; and, Global Strategy.
“We are delighted to be recognised as a Strong Performer in Forrester’s Wave report,” said Gain Theory Global chief executive officer, Manjiry Tamhane.
“It confirms for us the unique value that we deliver to our clients globally, who trust us to make a meaningful difference to their business performance through our focus on improving marketing efficiency, growing market share and seeing baseline profits and share price grow.”
Forrester gives Gain Theory high marks for Unified Measurement approach which ‘leverages a system of models that iterate and inform each other’. Gain Theory’s approach is unified at three levels, namely data; analytics and outcomes; and, crafted to individual client needs.
Also cited is Gain Theory Sensor™ which combines individual and aggregate data to measure the value of individual campaign tactics, and conduct in-campaign tests. Sensor is a component of Gain Theory’s Unified Measurement approach but can also be used as a stand-alone solution.
More information at https://www.gaintheory.com.
-- BERNAMA
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