KUALA LUMPUR, Sept 22 (Bernama) -- The ASEAN-Korea Centre (AKC) opened the Jeonju ASEAN Hall at the Korea Traditional Culture Center in Jeonju on Sept 17, marking its third venue following Seoul and Jeju.
The opening event drew around 100 guests, including representatives of the AKC, the ASEAN Committee in Seoul (ACS), Jeonju City, the Ministry of Foreign Affairs, Jeonbuk State, media, and universities.
“The AKC will continue presenting exhibitions and programmes to establish the hall as a venue for ASEAN-Korea cultural exchange across the wider region,” said AKC Secretary General, Kim Jae-shin in a statement.
The Jeonju ASEAN Hall is the Honam region’s first venue for ASEAN-Korea cultural exchange. It expands ASEAN culture and arts beyond the Seoul metropolitan area and serves as a cultural diplomacy platform connecting K-culture and ASEAN culture (A-culture).
Its inaugural exhibition, ASEAN: Where Hands Bridge Time, highlighted the traditional heritage of the 11 ASEAN Member States (AMS) through the theme of hands, with around 70 cultural artefacts displayed, including masks, textiles, musical instruments, and shadow puppets.
During the ceremony, remarks were delivered by Kim, Jeonju Mayor Cho Ji-hun, and Philippine Ambassador Bernadette Therese C. Fernandez, representing the 2026 ASEAN Chair. Director-General for ASEAN and Southeast Asian Affairs Kwon Jae-hwan spoke on behalf of Foreign Minister Cho Hyun.
The celebration featured a pansori performance by the Jeonbuk State Gugak Center, followed by Filipino singer Dorado performing “Golden” from K-Pop Demon Hunters and Cho Yong-pil’s “The Dreams”.
Following the opening, the AKC and Jeonju Cultural Foundation offered the ASEAN Brunch Box and ASEAN Cooking Class. The Hall will expand access to ASEAN culture and boost Jeonju’s international profile as Jeonbuk State pursues its 2036 Olympic bid.
-- BERNAMA
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