According to the new research, a total of 1.2 billion tonnes of pure commodities were used in food and drink applications in 2015, an increase of 2 percent since 2014. This growth is linked to the ongoing health and wellness trend within the global food and drinks market.
Attitude to health continues to evolve in the Americas and Western Europe, where naturally healthy foods are growing at a faster rate than fortified/functional products. “Clean labels remains a dominant trend in food and drinks, and is set to become more important in beauty and personal care,” says John Madden, head of ingredients at Euromonitor International.
Attitude to health continues to evolve in the Americas and Western Europe, where naturally healthy foods are growing at a faster rate than fortified/functional products. “Clean labels remains a dominant trend in food and drinks, and is set to become more important in beauty and personal care,” says John Madden, head of ingredients at Euromonitor International.
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