KUALA LUMPUR, July 5 (Bernama) -- CleverTap - a leader in mobile marketing platform - entered into the field of psychographic segmentation that sets a new standard for segmenting mobile app users, help marketers deliver on the promise of relationship marketing.
"Interest based psychographic segmentation is a significant breakthrough that equips marketers to target much more relevant content to users based on their dominant or significant behavior," said chief executive officer at CleverTap, Sunil Thomas.
Psychographic segmentation, an industry-first machine learning capability that enable marketers to anticipate user needs and predict what product or message will resonate the most with which micro-segment, a statement said.
Marketers also able to find an accurate and a more intuitive way of understanding how users like to spend time on their app which allows them to run targeted campaigns and significantly increase the chances of conversion.
CleverTap leverages psychographic segmentation capabilities to process millions of data points across an entire user base to determine micro-segments of audiences to establish an effective match between products and each user's dominant interests.
Leading marketers are finding success with CleverTap's psychographic segmentation to help them identify the way to engage users along their customer journey as well as ensuring that their product inventory finds its most optimal buyers.
CleverTap helps consumer brands retain their users for life with offices in San Francisco, New York, Los Angeles, Mumbai and Bangalore. More information at clevertap.com.
-- BERNAMA
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