GLOBAL AGENCIES TEAM DETROIT AND BLUE HIVE REBRAND AS GTB

DEARBORN, Mich., May 6 (Bernama-BUSINESS WIRE) -- WPP today announced the rebranding of Team Detroit, Blue Hive and Retail First under a single global identity now called GTB. The new name reflects the agency’s unified vision, innovative mindset and true worldwide reach.

 

GTB, an acronym for Global Team Blue, operates on six continents and has 49 offices. Integrated across virtually every communications discipline, GTB is WPP’s largest agency team, poised to take its collaboration power to a new level of creativity and impact. Today there are 48 WPP Global Client Teams.

“We operate as a single global entity, so it makes sense not only to have a shared purpose but also a name that reflects purpose for our people and our clients,” said Kim Brink, Chief Operating Officer of GTB. “Clients more than ever want the best of the best talent WPP has to offer. As our business model moves toward even greater connectedness, uniting those many talents is a mission statement for them to achieve great things. GTB is one big team at heart.”

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