Wednesday, June 28, 2017

AYDA CELEBRATES 10 YEARS OF NURTURING DESIGN EXCELLENCE IN ASIA

KUALA LUMPUR, June 28 (Bernama) --  Malaysia’s leading total coating solutions provider, Nippon Paint Malaysia Group (“Nippon Paint”), celebrated the 10th edition of its premier annual design competition, the Asia Young Designer Award (AYDA), which has impacted more than 10,000 young and talented student designers across 15 countries in Asia namely Malaysia, Singapore, the Philippines, Bangladesh, Thailand, Pakistan, Indonesia, Papua New Guinea, Vietnam, China, Japan, Hong Kong, Taiwan, India and Sri Lanka.
 
“In the past 10 years, it has always been our pride and joy at Nippon Paint to witness young and talented designers rise-up to the challenge in creating meaningful and innovative designs that are both humanistic and cutting-edge in nature. Through AYDA, we believe with every year that we are able to nurture the new generation as they are the key foundation in establishing a design community guided by creativity and innovation,” said Ms Gladys Goh, Group General Manager of Nippon Paint Malaysia Group.
 
Since 2008, AYDA has evolved from being a competition for young talents to showcase their design ideas into one that offers an avenue for them to engage with renowned industry speakers, gain first hand exposure to personalised coaching, mentoring and skill-building workshops by experienced key figures in the design industry as well as learn from their fellow peers from across borders.
 
The AYDA 2017 theme - You for Tomorrow: Future Living as Envisioned Today is tailored to challenge the foresight and technical abilities of young designers today to anticipate the needs of tomorrow and with those insights, pen down designs that serves the citizens of tomorrow.
 
To provide design students the opportunity to sharpen their skills and knowledge through interactive sharing sessions, the AYDA XChange 2017 showcased two reputable industry captains, namely, Ar Tang Hsiao Seak, Director of Garis Architects and Co-Founder of Gade Design Workshop, Mr. Martin Haeger, Director of HL Design Group.
 
To date, over 4,500 architecture and interior design students have participated in this prestigious competition from a mere 87 entries since its introduction in 2008 and is expected to garner even more entries in 2017.
 
AYDA 2017 is open to Architecture students and Interior Design students. Final date of entry is 3 October 2017, with further competition details available on www.asiayoungdesigneraward.com
 
Source :  Perspective Strategies
 
FOR MORE INFORMATION, PLEASE CONTACT:
Name : Sam Jo Lene, Ms 
Tel : 03 - 7491 3138 / 016 – 4833 801
Fax : 03 - 7733 3138
Email : jolene.sam@perspective.com.my  
 
--BERNAMA

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