Friday, April 19, 2019

Cloudflare launches AMP Real URL, providing publishers freedom displaying content

KUALA LUMPUR, April 17 (Bernama) -- Cloudflare, the leading Internet performance and security company has launched Accelerated Mobile Pages (AMP) Real URL to provide publishers the ability to display content under their own unique domains.

With AMP Real URL, customers using AMP can get all the performance benefits of AMP without sending visitors to a domain they do not control, according to a statement.

“As the only provider currently enabling this new solution, our global scale will allow publishers everywhere to benefit from a faster and more brand-aware mobile experience for their content,” said Cloudflare co-founder and chief executive officer, Matthew Prince.

The AMP Project, founded by Google, is an open-source initiative aimed at optimising mobile content and making it available anywhere, instantly. It provides content quickly to users and is especially, crucial for driving traffic to eCommerce sites and news publishers.

The AMP Real URL keeps traffic on publishers’ sites, giving them control over their pages, analytics and the manner their content is displayed to users.

Publishers and website owners will also experience more space to display their content on mobile screens; website visitors more likely to stay on site with publisher-branded domains; and, non-manipulation of content delivered to visitors.

For more information, contact https://www.cloudflare.com.

-- BERNAMA


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