Friday, July 19, 2019

Lubrizol integrates three divisions into one new brand

KUALA LUMPUR, July 12 (Bernama) -- The Lubrizol Corporation has re-organised its Personal, Home and Health Care business lines, integrating them under a newly-dedicated brand, Lubrizol Life Science.

The change reflects its commitment to evolve with the beauty, health, home and wellness markets, which continue to cross over and converge.

The Lubrizol Life Science team seeks to enhance the value of its solutions and services to customers and end-users, via its collective expertise in chemistry, applications and market insights.

Lubrizol Advanced Materials president, Rick Tolin said: “Our internal capabilities are focused and aligned to help our customers quickly meet the expectations of today’s consumers for products that ensure them of a healthier, more beautiful and comfortable life.”

The new team is placing a priority on developing and testing products in partnership with customers, engineering breakthroughs and co-driving initiatives that fuel growth.

It will also emphasise the proactive innovation needed to bring market-ready solutions to customers, while capitalising on the reliability of Lubrizol’s 90 years of science and efficacy.

Lubrizol Life Science also plans to add strategic technology, capability and talent by investing to expand its portfolio, including new acquisitions.

-- BERNAMA

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