KUALA LUMPUR, April 23 (Bernama) -- In conjunction with Earth Day 2020, EcoKnights announces the launch of KLEFFlix – Malaysia’s first and only streaming service for environmental and community films, a digital maneuver to its flagship event, the International Kuala Lumpur Eco Film Fest (KLEFF).
KLEFFlix enables the film festival to transcend beyond its physical element and reach a wider audience by screening past and future KLEFF films digitally. This means that this year’s theme and message of “Climate (in)Justice” can now be spread virtually as well. This is further aligned with the climate action theme of Earth Day 2020 50th Anniversary - raising awareness on the threat of climate change to our future.
The launch of KLEFFlix also marks another notable milestone of KLEFF partnering with the Ministry of Environment and Water, which further helps the spread of the climate action message nationwide.
Leading up to today’s Earth Day celebration, the Ministry has run a digital contest seeking the best climate action-themed poster or video. In partnership with KLEFF, the 50 best submissions will win a Special Premium Membership to KLEFFlix – giving them access to a host of award-winning and compelling eco-themed films past and present.
EcoKnights Program Director and KLEFF Festival Director, Fadly Bakhtiar, said that the partnership with the Ministry represents positive progress in strengthening the national sustainability agenda by supporting a homegrown initiative utilizing technology as a tool to spread the message of climate action.
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