KUALA LUMPUR, May 28 -- ZALORA, Asia’s leading online fashion destination and The Trade Desk, a global advertising technology platform have agreed to collaborate on attribution integration across Asia.
According to a statement, the attribution integration will allow participating brands selling on ZALORA the opportunity to measure conversions and sales value generated from advertising campaigns delivered via The Trade Desk.
Under the partnership, ZALORA has the ability to log attribution for any consumer who views or clicks on an ad before purchasing the brand on ZALORA.
This means that eligible brands may be able to optimise their campaigns running on The Trade Desk while they are in progress.
The integration also gives eligible brands the opportunity to understand users’ paths to purchase on ZALORA and attribute their online sales with ads that run through The Trade Desk.
Participating brands will be able to access this measurement solution through their The Trade Desk account.
“ZALORA has been at the forefront of eCommerce since they launched in 2012,” said The Trade Desk senior vice-president (South East Asia Australia and New Zealand), Mitch Waters.
“Given our shared focus on measurement, ZALORA is the perfect platform to demonstrate the integration of eCommerce and data-driven advertising through conversions and sales value.”
-- BERNAMA
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