YILI IS WORLD'S MOST VALUABLE DAIRY BRAND, 4 YEARS RUNNING

KUALA LUMPUR, Aug 28 (Bernama) -- Yili Group, a global dairy giant, has topped the world’s dairy brand value ranking for four consecutive years, showcasing robust double digits growth, according to Brand Finance’s Food & Drink 2023 report.

According to a statement, Yili's brand value surged to US$12.4 billion, making a 17 per cent increase compared to the previous year. (US$1=RM4.64)

Brand valuation and strategy consultancy, Brand Finance highlighted that Yili has earned a world-renowned reputation with its focus on quality, innovation and social responsibility.

The consultancy said Yili has fostered strong customer loyalty in its local market by consistently delivering products of exceptional quality and perceived health benefits.

“This has contributed to strong domestic sales growth, while the brand's global presence has also propelled its overseas revenue,” it said.

Yili’s “dual-engine” strategy which features both innovation and digitisation, has greatly contributed to its brand value growth, in which it has set up a three-tiered research and development (R&D) platform that includes the open innovation platform, group innovation centre and BU-level application innovation platform.

In addition, Yili has continued its efforts aimed at meeting consumers' diverse demands for healthier food, by launching multiple functional dairy products this year, that help boost people's immune systems or control their blood-sugar levels.

Stepping up its supply-chain digital transformation, Yili has developed a series of world-leading smart farms that operate without human intervention throughout their processes, toward the upstream; launched numerous smart factories featuring enhanced production and management efficiency, midstream; and adopted a digital consumer operation approach that covers both online and offline consumption, for downstream.

By putting digital technology into comprehensive application, Yili has step-by-step effected digital and intelligent upgrading throughout the entire operations chain, covering various functions including R&D, manufacturing, supply chains and marketing.

In April 2022, Yili became the first Chinese food company to release its peak carbon emission and carbon neutrality targets as well as a roadmap which includes a long-term pledge to achieve carbon neutrality throughout the industrial chain by 2050.

In pursuit of its dream of “World Integrally Sharing Health”, Yili will continue to enhance its global partnerships, innovation and digitalisation to further improve its product and service quality.

-- BERNAMA